We’ve talked about SunnyMoney’s innovative and successful Schools Campaign before, but nevertheless we invited the SunnyMoney team to explain the campaign in their own words. This way our funders can get a better understanding on how SunnyMoney has been able to distribute solar lighting and mobile phone charging systems to rural communities throughout Africa at rapid scale:
Creating a market for solar lights is the only way we’ll eradicate kerosene lamps from Africa. Luckily, the charity SolarAid takes a business approach to tackling this problem.
We’ve turned traditional aid on its head: instead of ‘giving’ lights away, we sell lights ‐ not to make a profit (we’re a charity) but as a strategy to build a pan-African market for solar lamps and so transform the continent. We do this through our not-for-profit trading arm, SunnyMoney.
To achieve this, SunnyMoney brings head teachers together from rural districts where no retail or transport infrastructure exists. We teach them about solar lights and their impact on education.
As trusted community figures, head teachers take samples back to rural schools, spreading the word to parents who buy study lights for their children.
We’re now poised to extend market reach, create jobs for solar entrepreneurs, and lay foundations for a sustainable market that other solar providers can join.
And with this approach, SunnyMoney has made impressive progress on the solar front:
- Over 470,000 solar lights sold, making them the largest seller of solar lights in Africa
- 4 countries reached: Kenya, Malawi, Tanzania, and Zambia
- A target to sell 1 million lights by the end of 2013
Help SunnyMoney achieve their commendable goals by lending to their latest project on SunFunder, which supports students in Tanzania with clean and affordable lighting for their studies.
SolarAid has also recently been nominated as a finalist for Google’s Global Impact Challenge. They need your vote to win the contest and deliver more solar energy to those who need it! So vote now and tell your friends.
Photo: SolarAid/Steve Woodward